With the recent release of Apple’s iOS 6, a rather serious shift has taken place online, specifically with how iPhone users will find businesses in their immediate area.
During its latest iteration of its mobile operating system, Apple has chosen to remove the Google Maps information in favor of its own. The reason this is significant is because Apple’s new maps (at least for the time being) will rely solely on Yelp.com’s database for finding businesses relevant to the user’s experience.
Restaurants, retailers, and anyone in the service industry not on Yelp will likely lose a few percentage points of potential business simply by not being indexed. For those on Yelp, they will increasingly find themselves at the mercy of their reviews. Both of these new paradigms are due to the sheer number of iPhone users.
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