According to the foursquare blog they have released their brand pages to the general public today. Allowing anyone with a business or brand to create a page that will allow the creator to customize the page with specific branding. Also allowing fans of that page to follow its activities much in the same way that one would on facebook or twitter.
Today we’re making foursquare Pages self-serve (to the great relief of our BizDev team). Any brand, organization, or publication can now create their own Page, gain followers, share Tips, check in, and reach their fans. Join the likes of MTV, the New York Times, Tiffany & Co, NASA, and Scanwiches by creating a Page for your organization now! –
This is a perfect example of what every business should have time for. Foursquare may be a niche network but its users are vigorously loyal and active, essentially turning their activity into roaming beacons of promotion for your brand.
Why You Should Create Your Brand Page
Expanded Reach – You can now reach more of foursquare’s members by checking in and leaving tips at relevant venues in your area.
Cross-Platform Promotion – You can now sync your activity with Facebook and Twitter easier, giving your pages a more cohesive promotional platform.
Photo Sharing – Not only can brand pages create more written content now you can also upload photos to their tips and check-ins. Improving the overall experience for your fans and followers.
Followers Are Better Than Friends – The lock out is gone. Anyone can follow your brand without the need to vet and validate friends on an individual basis. Allowing your community to grow faster.
A Fresh Look – Everyone loves a new coat of paint, and there should be no difference with your foursquare page. The guys and gals at the foursquare offices have given you plenty of space right at the top of the page to display a tailored message. USE IT! Better yet, allow our team to design you a great banner solution for your company – quick and cheap. Email us or contact us on twitter or facebook.
Setting up the profile is quick and easy:
- Sign in to Foursquare (or, if necessary, create an account).
- Navigate to the Page Creation landing page. Click “Create a Page.” Sign in via Twitter if you haven’t done so already.
- You’ll see a form with information that’s been imported from Twitter. Your company name, website, and contact information will all be pulled. Review it for accuracy.
- Fill out the additional items, paying special note to the “Page Description” and “Banner Image.” They’re both necessary steps to appearing in the Page Gallery.
- Hit the confirmation button on the bottom of the screen to finalize the page.
- Find five locations and leave tips.